As the generations have progressed, so have the building designs. The newest trends have developed buildings that are sealed as tight as possible, a lot of them air-tight. This idea was mainly to conserve energy. But by sealing our living spaces as tight as possible, we have also trapped pollutants indoors...with us.

Many pollutants inside our homes/offices/buildings, reach substantially higher levels than outside. Since nearly 90% of an average person's time is spent indoors, taking appropriate actions becomes vital to health. High levels of unattended pollution invite sick building syndrome indoors: dry cough, itchy skin, dizziness, nausea, headaches, eye, nose or throat irritation, difficulty in concentrating, sensitivity to odors, fatigue. These symptoms are often alleviated when you leave a certain building, no longer exposed to that poor quality of air.

        
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For a long time we chose man-made air cleaners as effective ways to combat indoor air pollution and didn't consider that Mother Nature was already providing us with the best cure and natural solution: Houseplants - 'The lungs of the Earth'

Plants absorb pollutants into their leaves and transmit the toxins to their roots. They are then transformed into a source of food for the plant. That’s one way they purify the air. Another way is by emitting water vapor, which creates a pumping action. The pumping action pulls dirty air down to the root area, where it’s once more converted into a food source for the plant.

Even with the discovery of the wonderful benefits of houseplants in closed environments, many people don’t and cannot use these natural and highly effective air cleaners. The reasons are that moisture in the soil and around the pot can lead to mold and fungus, thus allergens and pollens are emitted into the air rather than purified air. For people with respiratory problems – allergies, asthma, etc – this can be extremely detrimental. Many people are also allergic to the substances in the soil.

        
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Plants don’t give off mold and mildew spores, soil does. Plants actually reduce these substances in the air. Rooms with plants have 50 – 60 percent fewer airborne molds and bacteria. But if the soil is re-emitting those same airborne pollutants, you’re basically stuck in a vicious circle. Wet soil is an invitation and the perfect environment for mold growth. This may not seem important for one who does not have an allergic reaction to any of these substances but you should bear in mind that although allergies usually show up during childhood, they can appear at any time in your life. What’s further troubling is that food allergies have the possibility of going away (you may outgrow them) while environmental allergies tend not to. Overexposure has the possibility of creating an allergy that you never had before. Imagine the horror of discovering that you have suddenly acquired an allergic reaction to the substances in the soil of your houseplants and being told you might have to consider eliminating them from your household completely.

Then along came hydroculture, which allowed for houseplants to be reintroduced into the homes of people who could not afford that luxury because of health reasons. Clean, odorless and non-allergenic, it’s especially welcomed by people with allergies to fungi, etc, and eliminates the possibility of the non-allergenic individuals developing an allergic reaction at some point – there’s no more soil.

        
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With hydroculture everyone can enjoy the benefits from the most natural air cleaners on our planet, right inside their homes.